What does it mean to be part of the Daemen College community?
On Nov. 10 and 12, a number of creative students from Assistant Professor and Program Director for Entrepreneurial Studies Dan Shanahan’s entrepreneurship classes participated in the first ever Innovation Incubator Pitch Competition. Each presenter offered original approaches to marketing “what matters most” about the Daemen College experience.
Students were challenged to build a marketing story that reflects our campus community and speaks to prospective students in an engaging and relatable way. Concepts such as influencer marketing, collaboration, cross-promotion, and interactive ways to increase our visibility across channels were all explored. Participants grounded their proposals in unique and individual perspectives on the value of their college experience.
Each of the students’ concepts were reviewed and evaluated by a panel of Daemen College representatives from departments including Academics, Student Affairs, Institutional Advancement, and the Office of Diversity and Inclusion to establish a concept ranking. Prizes awarded originality, creativity, and thoroughness of the proposed execution. In the spirit of collaborative learning, the ideas and concepts as well as messages shared will help inspire future marketing efforts. The event organizers plan to hold the pitch contest annually to continue collaboration with students.
Congratulations to our first prize winner, Jevon Jordan, for his amazing work creating Wildcat Media and Entertainment and for his recommendation of a focus on Daemen culture and the theme of belonging on campus.
Here’s a video that shows a snapshot of what he’s built!