Daemen Team Participates in Binational Business Competition

By | March 6, 2020
Jessica Kranz and Dominic Bubb

Jessica Kranz and Dominic Bubb

A team of business administration students from Daemen College competed for the first time in the World Trade Center Buffalo Niagara (WTCBN) International Case Competition, giving them the opportunity to gain experience with a real-world business scenario.

The 2020 International Case Competition included teams from Buffalo Niagara and Canadian colleges and universities, which were tasked with a real-life case study from locally-based Moog, Inc. Each team then presented to a judging panel of business leaders their recommendations on improving customer service with an international business and information technology focus.

(L-R) Jessica Kranz, Dominic Bubb, Alexander Lux, and Nicole Conklin

(L-R) Jessica Kranz, Dominic Bubb,
Alexander Lux, and Nicole Conklin

“After receiving the case study the evening before the competition, we had less than a day to develop ideas, including a ‘chatbot,’ and creative work from a variety of angles that we put into a professional Powerpoint presentation for the event,” said Jessica Kranz of Depew, who participated in the competition. “The experience was very educational and eye-opening, and it was interesting to hear about different ideas from the other teams.”

Other students on the Daemen team included Dominic Bubb of Williamsville, Nicole Conklin of Springville, and Alexander Lux of Alden.

WTCBN assists members in the Western New York and Southern Ontario region with promoting international trade in a variety of industry sectors.