Research and Rebranding Update

By | February 9, 2020

Daemen College has been steadily working on a rebranding initiative in an effort to strengthen, refine, and take its brand identity into the future. A refreshed brand will help the college communicate who it is as an institution and enhance Daemen’s public value, as well as help raise awareness and visibility for the college, and support marketing and recruiting efforts.

The Martin Group’s research has assisted with developing a brand brief capturing elements of the institution’s identity, mission, vision, and unique selling proposition. This brand brief is currently being used to develop a final set of creative brand recommendations (logo, tagline, and brand elements) that will be presented soon to key stakeholders, including the Daemen Research and Rebranding Advisory Committee. This resonance testing will generate crucial feedback that will be used to inform the final refreshed Daemen brand, which will be implemented in the near future.

Please stay tuned for more information regarding the final stages of the process. Thank you for your participation and feedback to date as it is essential to the success of this project.